BMW Alteregos "Donna Karan"

BMW Alteregos "Donna Karan"

Director:       Jarett Bellucci
Editor:          Jarett Bellucci

Client: BMW
Product / Project: ALTEREGOS

Campaign – DONNA KARAN

Challenge: BMW launched its short film series titled, “Alter Egos.” They wanted to reveal the hidden “alter egos” of personalities such as Donna Karan, Ed Norton, Kevin Bacon, Glenn O’Brien, Tory Burch and David Yurman. The films utilize storytelling to mark the launch of the redesigned BMW 6 Series.

Solution: In this episode Donna speaks about her career in fashion, balanced with her philanthropy work in Haiti.