Director: Jarett Bellucci
Editor: Jarett Bellucci
Agency: BOLD Worldwide
Production: BOLD Worldwide
Product / Project: Winter Sunshine
Challenge: Work directly with Tropicana to create a beautiful ad designed to live online. This video was created to build awareness for the “Ready To Shine?” campaign that stretched nation wide.
Solution: The time-lapse video took a total of 17 days to film and consumed over 67,000 still images. The painting was designed by the agency, Juniper Park out of Canada and was the size of a vertical football field. The ad was located near Penn Station in New York City and is the largest painted billboard in Manhattan.
This piece required a massive amount of coordination and post production work. 6 cameras, video and still, were used to capture the dozens of angles used including a lock-off shot running 24 hours a day. Through a combination of paid and organic media the video has received over 2.5 Million views on YouTube.